A bakery in Austin, Texas whose "about" page Doobie plagiarized for his Kickstarter campaign.

Capital City Bakery
Kickstarter About Ripoff

Doobie chose to steal from a restaurant dedicated to fresh ingredients, health, community, and recycling- all things he cares nothing about. This description created an impression of Doobie that funders found much more appealing than the person they would come to know.